Recruiter News Line

CKR Interactive has released ExCELLerate™

, its complete, mobile recruitment marketing solution. ExCELLerate provides several customized campaign options, allowing for enhanced mobile marketing versatility, to enable employers to target, attract and maintain ongoing communications with prospective candidates. This innovative solution brings together CKR Interactive’s recruitment advertising expertise and CellForce’s tried-and-true mobile marketing capabilities, bringing the power of mobile marketing to clients’ recruitment efforts to help employers attract the top talent they need.

The Mobile Marketing Association and MediaPost have reported these recent mobile use trends:
• Approximately 4 billion cell phones worldwide by the end of 2008
• 53% of US cell phone subscriber base (or 138 million people) use text messaging
• More than 76% of consumers aged 18-24 communicate via this medium
• The average response rate to a mobile call to action is 12%, versus 2% for traditional media, open rates are three times that of email (over 90% of text messages are read by the recipient), click through rates can be up to 25 times higher than email, and the average time to open a mobile marketing message is 30 minutes while email’s average is 24 hours.

ExCELLerate enables instant message delivery to motivated prospects who are interested in your company, and makes it easier to attract both active and passive candidates. This solution is scalable for companies of all sizes and is very well suited to global companies or organizations with multiple locations.

“As mobile use will continue to rise for the foreseeable future, marketing to mobile customers provides an outstanding opportunity for employers to reach and attract the top talent they need with ease,” notes CKR Interactive President/CEO Curtis Rogers.  “We’re very excited about our partnership with CellForce and being able to offer such an exciting interactive recruitment marketing solution to our clients.”

“As mobile consumer reach continues to grow, we find it critical, for the successful utilization of CellForce’s technology, to focus on specific market segments” said Noam Samson, CEO of CellForce. “Our strategic partnership with CKR Interactive brings two dominant players in their respective fields to focus on recruitment marketing and to offer one of the most robust mobile marketing solutions in the industry”.