Applicant Tree Completes a Successful Soft Launch
Jun 23, 2008 – Tampa, FL – Sixty days after the Web site’s initial launch to a limited number of applicants and employers, Applicant Tree is ready to move into its second phase.
“We’re very pleased with how the site performed for the first sixty days,” company president Jen Cooper said. “There’s only so much quality assurance you can do and only so much consumer research you can do until you have to put the product in front of people and see how they react. Luckily for us, we endured this part of our development with very few issues.”
The company has streamlined its process to reflect practical consumer needs based on their initial experience with the Web site. “It’s been the first time we’ve had people interact with the site so we’re learning from that, taking our notes, and making the changes. We’ve had some hiccups, but far less than we originally anticipated,” Cooper said.
Applicant Tree is a job board that pays applicants each and every time employers download their complete resumes. Employers peruse the Web site, looking for a good match to their open position, judging candidates on their work history and education, and then pay a small fee (between five and a hundred dollars) to get the contact information. Half of that fee is then passed along to the candidate.
“We’re excited about the transition to the next stage in our business and look forward to the challenges of growing into the number one job board on the internet,” Cooper concluded with.
Source: PRLog