Check Your Outgoing Messages
Currently there’s a radio ad running for a factory outlet mall that I find humorous. It’s attempting to appeal to men who may have done a major ‘boo-boo’ with their wives, suggesting that the relationship will be repaired when the man carries bags and bags of merchandise out of the mall for his spouse.
The commercial closes with a pledge that the mall is dedicated to family values.
I guess family values are all about how much you buy the family. It’s not about spending time with the children or sharing intimate conversations with your spouse – it’s about retail therapy. Lots of it.
Alternately it suggests women are shallow and that their love and affection are for sale. Women’s lib has come so far.
This was not the message the mall intended to send with its commercial, but it is the one being broadcast with 60,000 watts of power behind it.
Now, I know the mall is taking part in the great American cog called capitalism. As a recruiter, you are too. It keeps milk in the fridge and bacon on the table. But out of the millions of ways to earn money in this country, you chose to be a recruiter. Something about it appealed to you.
Whatever that is – it’s the message you want to send out to your clients.
When talking to clients, be aware of the little nuances that can be read wrong. You want to come off as engaged and eager to fill their needs. Being too pushy or impatient can skew off in the wrong direction and reflect on your business poorly. Be sure that all written communication flowing outward is doubled checked as well.
It’s only natural for human beings to look for hidden meaning; to search the cracks for something more. Your goal is to fill those cracks and holes with the same message; you’re there to assist the client, whether it be a company or the job seeker, and they’re your top priority. And the easiest way to sell that is to actually mean it.